Case Study: 164% Engagement Boost with Limitless Content AI
Jul 8, 2024
Background
The client faced challenges in creating engaging content on LinkedIn. Their previous strategy involved an external agency that produced generic posts, resulting in high costs and low engagement.
Objective: Increase ROI, reduce CPC, and improve CTR
Solution: Implementation of Limitless Content AI for content generation
Pre-AI Metrics
The need for a more efficient and impactful content creation process was evident.
Average CPC: $8.44
Average CTR: 0.04%
Strategy Implementation
Limitless Content AI Capabilities:
Analysis and Content Block Creation:
Simplifies Complexity: Extracts and distils valuable insights from regulatory updates.
Core Insights Retention: Maintains essential information while removing unnecessary complexity.
Practical Applications: Identifies ways target audiences can benefit from the updates.
Real-world Scenarios: Explains application of insights in an understandable manner.
Brand Essence: Integrates the brand's voice and message seamlessly.
Transformation:
Thought Leadership: Positions the brand as an authority in its field.
Engaging Elements: Creates compelling headlines, audience callouts, value extracts, and more.
Content Variety: Includes relevant questions, calls to action, and optimized keywords.
Normalization:
Polishing and Checking: Ensures content is polished and reliable.
Hallucination Detection: Warns about potential inaccuracies.
Contextual Relevance: Verifies that content remains relevant and accurate.
Consistency: Checks for consistency issues to maintain a cohesive message.
Post-AI Metrics
After integrating Limitless Content AI, the client saw significant improvements in their content performance metrics:
Average CPC: $1.58
Average CTR: 3.99%
Top Performing Posts: 25% of posts achieved over 6% CTR
In one of the departments we tested 4 of the posts generated by Limitless Content AI the social actions increased by 164% during the test period.
Process
The process began by feeding the AI recent regulatory updates. The AI analysed the documents, extracted valuable information, and created content blocks with added original analysis. This method ensured that the content was not just a summary but provided deeper insights and practical applications for the audience.
The AI-generated content included:
Headlines
Audience callouts
Value extracts
Brand integration
Relevant questions
Calls to action
Optimized keywords
These elements ensured the content was engaging, informative, and aligned with the brand's voice.
How long will you put up with low impact content?
Schedule a strategy call today to get access to Limitless Content AI: https://limitlessnow.uk/#meeting