Terms of Service

1. Introduction

1.1 Agreement

These Terms of Service (“Terms”) govern access to and use of the Limitless Now Email Agent web application, related websites, and professional/agency services (the “Services”), and form a binding agreement between Limitless Now Ltd (“Limitless Now”, “we”, “us”) and the person or organisation that accepts these Terms (“Customer”, “you”). By creating an account, connecting an email provider via OAuth, using the Services, or signing an order form or statement of work, you agree to these Terms.

1.2 Order of precedence

If you have a master agreement, order form, or statement of work (SOW) with us, and there is a conflict with these Terms, the signed document controls to the extent of the conflict.

1.3 Changes to Terms

We may update these Terms from time to time; material changes will be notified in‑product and/or by email, and continued use after the effective date constitutes acceptance of the revised Terms.

2. Who we are and roles

2.1 Entity and contact

Limitless Now Ltd, 27 Old Gloucester Street, Holborn, London, WC1N 3AX, United Kingdom; contact: support@limitlessnow.ai.

2.2 Controller/processor allocation

We act as controller for account, billing, support, usage, and marketing data relating to your account; for business customers, where you provide content for processing (e.g., mailbox data processed for categorisation/drafting or content provided in a consulting engagement), we act as your processor under the applicable DPA.

3. Eligibility, accounts, and security

3.1 Eligibility

You must be at least the age of majority in your jurisdiction or have valid parental/organisational consent to use the Services.

3.2 Registration and credentials

You agree to provide accurate, current, and complete account information, keep credentials secure, and promptly notify us of any unauthorised access or security incident.

3.3 Administrators and authorised users

Where you assign administrators, you are responsible for their permissions, actions, and compliance, including managing authorised users and connected accounts.

4. Description of the Services

4.1 Email Agent

The Email Agent connects to supported email accounts via OAuth (including Gmail and Outlook), analyses and categorises emails using AI, generates user‑reviewable drafts, organises inbox messages with labels/categories, and may provide notifications and insights as enabled.

4.2 Professional/agency services

We may provide consulting, implementation, integration, training, or advisory services pursuant to a SOW/order form, including agreed deliverables and timelines.

4.3 Third‑party platforms

The Services integrate with third‑party platforms (e.g., Google, Microsoft) and rely on their APIs and terms; your use of those platforms remains subject to their separate terms and policies.

5. Acceptable use

5.1 Permitted use

The Services may be used for lawful productivity purposes, including email organisation, categorisation, and draft generation for legitimate communications.

5.2 Prohibited conduct

You must not: (a) use the Services for unlawful, harmful, deceptive, or abusive practices; (b) violate anti‑spam laws or provider policies; (c) attempt to access another user’s data or accounts; (d) reverse‑engineer, interfere with, or disrupt the Services; or (e) introduce malware or vulnerabilities.

5.3 Content and conduct standards

You must not upload or process content that is unlawful, defamatory, obscene, infringing, harassing, discriminatory, or otherwise harmful, and we may disable access to material that breaches these provisions.

6. Subscriptions, billing, and taxes

6.1 Plans

We may offer free, paid, and enterprise plans with specified features, usage limits, and support entitlements, as set out on our site or order form.

6.2 Fees and payment

Fees are billed in advance and are non‑refundable except as required by law or expressly stated otherwise; prices exclude applicable taxes, which you must pay where due.

6.3 Renewal and changes

Subscriptions renew automatically until cancelled; we may change pricing or plan terms effective at the next renewal with prior notice.

6.4 Failed payments and suspension

If payment fails, we may notify you, suspend the Services until paid, and ultimately terminate for continued non‑payment under Section 16.

7. Intellectual property and feedback

7.1 Our IP

We and our licensors own all rights in the Services, including software, algorithms, models, interfaces, designs, and documentation; no rights are granted except as expressly stated in these Terms.

7.2 Your content

You retain ownership of your content (including emails and metadata); you grant us a limited licence to process that content solely to provide and support the Services and as otherwise permitted by these Terms and law.

7.3 Feedback

If you provide feedback, we may use it without restriction or obligation, without identifying you as the source without consent.

8. Confidentiality and security

8.1 Confidential information

Each party must protect the other’s confidential information and use it only to perform obligations under these Terms, disclosing only to those who need to know under confidentiality duties.

8.2 Security measures

We implement administrative, technical, and organisational measures designed to protect content and personal data (e.g., encryption in transit/at rest, RBAC, monitoring) and can provide a security overview on request.

8.3 No certification claims

Hosting providers may hold their own certifications; those do not constitute our certification or a guarantee of compliance, and do not replace our obligations under these Terms.

9. Google/Microsoft integrations and platform policy compliance

9.1 Google API Services – Limited Use and appropriate access

Our use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including Limited Use: we use Google user data only to provide or improve user‑facing features that are visible and prominent, do not sell data, do not use it for ads, and disallow human access except with explicit consent or for security/legal compliance. We also comply with the Workspace API user data and developer policy, including appropriate access, least privilege, transparency, and secure handling of user data.

9.2 Re‑consent for new uses or permissions

If additional Google user data is required for new features or uses beyond those previously disclosed, we will update disclosures and prompt for re‑consent before accessing or using such data.

9.3 Microsoft Graph alignment

We apply equivalent least‑privilege and user‑facing feature principles to Microsoft Outlook/Exchange data, with no sale, no unauthorised transfers, and no human access without explicit consent or for security/legal compliance.

9.4 Disallowed uses and suspensions

Data obtained via Google APIs must not be used for advertising or disallowed profiling and may not be transferred or resold except as permitted by Limited Use and law; we may suspend or terminate access to comply with provider policies or legal obligations.

10. Data protection, export, and deletion

10.1 Privacy Policy

Our Privacy Policy forms part of these Terms and describes our collection, use, sharing, security, retention, and deletion practices; by using the Services, you acknowledge those practices.

10.2 Data export

During an active subscription, we will provide reasonable means to export or obtain copies of your content in a commonly used format, subject to technical limits and provider platform constraints.

10.3 Disconnect and deletion

You may disconnect at any time; upon account deletion request, we will revoke OAuth tokens, cancel relevant webhooks, cease processing, and proceed with deletion per published timelines, subject to narrow legal retention obligations.

11. Professional/agency services

11.1 Scope and changes

Professional services are described in a SOW/order form; changes require a written change request signed by both parties.

11.2 Customer responsibilities

You will provide timely access to personnel, systems, and information necessary for delivery and are responsible for delays arising from incomplete or inaccurate inputs.

11.3 Deliverables and rights

Unless otherwise stated, you own final deliverables upon payment; we retain pre‑existing IP and reusable know‑how, granting you a licence to embedded tools solely as necessary to use the deliverables.

11.4 Non‑solicitation

During the engagement and for 12 months thereafter, neither party will solicit for employment personnel of the other involved in the engagement, except via general advertising.

12. Third‑party services and open source

Third‑party services are provided by their owners under separate terms; we are not responsible for their availability or performance, and open‑source components are subject to their licences and provided “as is.”

13. Beta features and trials

Beta/pre‑release features and free trials may be offered without warranties, may be changed or discontinued at any time, and may be subject to additional terms; do not rely on them for production use.

14. Warranties and disclaimers

14.1 Mutual authority

Each party warrants authority to enter into and perform under these Terms and to comply with applicable law.

14.2 Service “as is”

The Services are provided “as is” and “as available,” and we disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non‑infringement, to the maximum extent permitted by law.

14.3 AI‑generated content

AI‑generated drafts and suggestions must be reviewed and approved by you; we do not warrant their accuracy, completeness, or suitability for any particular communication or outcome.

15. Indemnities

15.1 Your indemnity

You will indemnify and hold harmless Limitless Now from claims and costs arising from your unlawful content, breach of these Terms, or violation of law in connection with your use of the Services, except to the extent caused by our breach.

15.2 Our IP indemnity

We will defend you against third‑party claims alleging that your authorised use of the Services infringes UK IP rights and pay resulting damages awarded by a court, provided you promptly notify us, give us sole control, and cooperate; we may procure rights, modify the Services, or terminate the affected Services with a pro‑rata refund if a fix is not reasonably available.

16. Suspension and termination

16.1 Suspension

We may suspend access immediately if necessary to address security risks, comply with law or provider policies, prevent harm or abuse, or for non‑payment after notice.

16.2 Termination by you

You may terminate at any time via account settings or by notice; termination generally takes effect at the end of the current billing period unless otherwise agreed or required by law.

16.3 Termination by us

We may terminate on notice for material breach not cured within a reasonable period, persistent non‑payment, unlawful use, or if required by platform policies or law.

16.4 Effect of termination

Upon termination: (a) access ceases; (b) fees due remain payable; (c) we will delete your data per the Privacy Policy and Section 10.3; and (d) provisions that should survive (e.g., IP, confidentiality, limits of liability, governing law) will survive.

17. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, including lost profits or data; each party’s aggregate liability is limited to fees paid or payable for the Services giving rise to the claim in the 12 months before the first event giving rise to liability, excluding your payment obligations.

18. Publicity

We may reference your name and logo in our customer lists and marketing materials, subject to your brand guidelines and any reasonable objections; you may request removal in writing.

19. Compliance

19.1 Export, sanctions, anti‑corruption

Each party will comply with applicable export controls, sanctions, and anti‑corruption laws, and will not use the Services in violation of such laws.

19.2 Platform policy changes and CASA

You acknowledge that Google/Microsoft policies and security assessment requirements (e.g., CASA for restricted Gmail scopes) may evolve; we may make changes to the Services, permissions, or terms to remain compliant, including suspending features that cannot be supported under updated requirements.

20. Notices

Notices must be in writing and are deemed given when sent by email to the registered account email, delivered via in‑product notice, or delivered by courier to the registered address.

21. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over disputes, subject to any non‑waivable consumer protections.

22. General

22.1 Assignment

Neither party may assign these Terms without the other’s consent, except to an affiliate or in a merger/acquisition, provided the assignee assumes all obligations; we may assign without consent in a corporate transaction subject to notice.

22.2 Force majeure

Neither party is liable for failure or delay caused by events beyond reasonable control; if such event continues for 3 months, the unaffected party may terminate on 30 days’ notice.

22.3 Severability and waiver

If any provision is unenforceable, the remainder continues in effect; failure to enforce any provision is not a waiver.

22.4 Entire agreement

These Terms, order forms/SOWs, the Privacy Policy, and any incorporated documents (including any DPA) constitute the entire agreement and supersede prior agreements on the subject matter.

23. Provider notices and trademarks

Our use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy (including Limited Use), and we comply with the Workspace developer policy regarding appropriate access and user data handling. “Gmail” is a trademark of Google LLC and “Outlook” is a trademark of Microsoft Corporation.